Tag
aeo
2 posts
The Great GEO Grift: Why the 'AI Optimisation' Industry Has Causality Backwards
If you think Answer Engine Optimisation is causing the shift to AI and automation in marketing, you have causality backwards. AEO is not the driver, it's the symptom. Automation and AI workflows were coming regardless of whether AEO was a concept or not. The real story is not about optimising for the latest acronym. It is about understanding what is actually happening beneath the hype, and why GEO vendors are selling you solutions to problems that do not exist yet.
Google's AI Optimisation Guide: The Funeral of AEO Theatre
Google's official AI Search guidance confirms that AI Overviews and AI Mode are grounded in core Search systems. Here is what matters, what does not, and why AEO theatre is not strategy.