Tag
geo
9 posts
What is EEAT and How does E-E-A-T fit in a LLM world
David Quaid [7] recently made the case that the SEO industry has fundamentally misunderstood EEAT. He argues, quite rightly, that the E-E-A-T framework was never meant to be a page-level checklist of author bios and trust badges, but rather an entity-level signal of genuine reputation. He points out that mentioning expertise is not the same as demonstrating it, and that the whole framework only really has teeth inside the narrow confines of YMYL topics.
The Great GEO Grift: Why the 'AI Optimisation' Industry Has Causality Backwards
If you think Answer Engine Optimisation is causing the shift to AI and automation in marketing, you have causality backwards. AEO is not the driver, it's the symptom. Automation and AI workflows were coming regardless of whether AEO was a concept or not. The real story is not about optimising for the latest acronym. It is about understanding what is actually happening beneath the hype, and why GEO vendors are selling you solutions to problems that do not exist yet.
The Same URL, Two Different Minds: Why Agentic SEO Leaves Chained Prompts Behind
Discover why agentic AI systems outperform chained prompts in SEO analysis. Learn when to use each approach, how they differ fundamentally, and why learning systems compound over time.
Google Search I/O 2026: When Google Says SEO, Bing Shows What Search Is Becoming
Google’s Search I/O message is designed to reassure publishers that SEO still matters. Bing’s writing is more revealing: the search index is no longer just a system for ranking pages, it is becoming infrastructure for answers, citations, grounding and agentic decisions. The practical lesson is not to chase AEO theatre or machine-facing gimmicks, but to build content that can be crawled, trusted, extracted, cited and carried into an AI answer without losing its meaning.
Google Is Right About Google. That Is Not the Whole Map.
Google’s guidance on AI search is useful, but it is not universal law. It explains how Google wants us to think about Google Search, not how every AI system retrieves, grounds, cites and acts on information. SEO is still the foundation, yes, but the new competitive layer is evidence: passages that make sense, claims that can be trusted, entities that are corroborated, and websites that can be understood by both humans and agents.
Structured Data & AI Crawlers in 2026: Why Most Schema Hype Is Misplaced
From hands-on experiments in late 2025 and early 2026, one pattern emerges clearly: most AI crawlers do not parse JSON-LD semantically. They tokenize the entire page as ordinary text. Search engines still use schema during indexing, but when their LLMs generate answers, they draw from algorithmic summaries and grounding snippets, not raw structured data feeds. The result? Visible, semantically clear HTML structure beats hidden schema for AI extraction in almost every case.
The Reality of Content Cannibalisation and Query Fan-Out in GEO
Many SEO practitioners now argue that content cannibalisation is less risky in the GEO era, given that LLMs use query fan-out to pull from multiple long-tail pages, even ones with significant semantic overlap. The strategy sounds efficient on paper: create 9-10 ultra-specific pages rather than consolidating into 3-4 broader ones. But 2026 data and real-world tests tell a different story. While AI Overviews do reward specificity and diverse angles, unchecked fragmentation with heavy overlap usually dilutes authority and citation potential. The smarter play, and the one the evidence actually supports, remains intentional intent separation backed by tight topical clustering.
The Timeless SEO Canon: The Lost Map That Still Guides Everything in 2026
Most SEO advice is recycled. This isn’t. The SEO Canon is a distilled knowledge hub of what still works, what’s changed, and what actually matters, built for people who want clarity over tactics and trust over tricks.
Nothing New Under the SERP: Why SEO Fundamentals Still Win
The SEO industry constantly reinvents the wheel with new buzzwords. But the core fundamentals of web promotion haven't changed in decades.