Product

Word Presto

A publishing operation built in software.

Research, drafting, review and release run as one editorial desk. A managing editor holds the middle of it and a bench of specialists reviews the work, but only the human editor can approve. Nothing goes live until they say so, and every other decision in the product follows from holding that line.

The Word Presto homepage, with the editorial operations board awaiting editor sign-off — The homepage. Emma runs the desk, the editor keeps the final say.

Four scattered problem cards on the left, resolved into an ordered four-step desk on the right — Before and after. Four scattered problems against one ordered desk.

Four numbered cards describing Emma's responsibilities as managing editor — Emma's four jobs, from holding the brief to protecting the editor's authority.

The editorial constitution, four highlighted commitments in a bordered grid — The editorial constitution. Four commitments held on every piece of work.

A draft open on the Canvas with claims, brief, voice and metadata notes in the margin — The Canvas. Specialist findings arrive as margin notes, not meetings.

Four team cards listing 41 specialists across content, SEO, operations and approval — Forty-one specialists across four teams, all coordinated through one managing editor.

Six managing editor portraits, one each for English, Portuguese, Brazilian Portuguese, Spanish, German and French — Six editors, one standard. Another language gets an editor who works in it, not Emma translated.

An approval sheet stamped APPROVED and signed by the editor — The gate. Nothing goes live until the human in charge says yes.

One approved source document feeding five social channels and three CMS destinations — One approved source, prepared for every channel and CMS it is going to.

The closing section, inviting the reader to put Emma at the centre of their content operation — The closing call to action.

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